FAQ

What is retention (RR-1, RR-2, RR-3)?

Retention (Repeat Opens) is a feature that encourages users to reopen your app on specific days after installation — helping strengthen behavioural signals for the stores..

What does "distribute installs evenly" mean?

Why does it matter?

What are daily impressions?

Keyword daily impressions estimation

Why set daily limits?

This prevents sudden spikes in install volume that could trigger store algorithms.

Can I track competitors?

Yes — simply click on a keyword or use the "Top 10" feature

What is incentivized traffic and how does it help promote mobile apps?

Incentivized traffic refers to installs and user actions performed by real users in exchange for a reward (e.g., money, game currency, or bonuses)

How to buy app downloads safely: a guide to incentivized app installs

Below, we’re talking about how to safely buy app downloads.

Why app rating matters and how to manage it

App ratings play a crucial role in app visibility, credibility, and conversion.

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